Web Analytics

If you don't know how people are finding your site, or even if they're finding your site, you need analytics. A good analytics program will help you find out how many hits your site is getting, how these people are finding your site, how long they're staying, and what they're looking at. Armed with this information, you can cut off unproductive advertising vehicles and more fully fund top-performing ads.

Google Analytics is the best freely available analytics solution, and Away Marketing can quickly and easily install the tracking code throughout your website. We can also train you on its use, set up automatically generated reports, and customize the code quite a bit to give you additional tracking capabilities.

Some of the features of Google Analytics:

Keyword and Campaign Comparison

Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines. Google Analytics keyword and campaign comparison

Geo Targeting

Find out where your visitors come from and identify your most lucrative geographic markets.

AdWords Integration

Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business. Google Analytics-Adwords Integration

Advanced Segmentation

Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder.